What you will learn
How digital and AI systems shape behaviour and choice
You will develop a clear understanding of how platforms, algorithms, data, and automation influence what people see, do, and value — often without explicit awareness.
What artificial intelligence really is (and what it is not)
You will learn how AI systems work at a conceptual level, where they are already embedded in everyday life, and why their outputs can feel authoritative even when they are incomplete or flawed.
Agency in automated environments
You will examine how agency is gained, constrained, or transferred within digital systems, and how defaults, metrics, and optimisation pressures quietly shape decision-making — including how to recognise when systems are steering behaviour rather than supporting goals.
Ethics, rights, and responsibility in digital life
You will engage with practical ethical questions around privacy, bias, accountability, misinformation, and governance, treating ethics as a core capability for navigating complex systems responsibly.
The Overall Outcome
Together, these modules take you on a journey from understanding to capability to confidence.
You will finish the course with:
- A clear understanding of the digital economy
- Practical skills you can apply immediately
- Stronger judgement in complex digital environments
- A realistic path toward launching or evolving a digital venture
- A mindset focused on sustainability, ethics, and long-term value
This is not a course about chasing trends.
It is a course about building your place in the digital economy — thoughtfully, ethically, and on your own terms.
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